Friday 8 August 2014

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Hot startup: BrowserStack tweets its way to success

Not all Indian startups catch the attention of Twitter executives within their first few years. BrowserStack, a little known maker of developer tools founded by Ritesh Arora and Nakul Aggarwal, classmates at IIT Bombay, managed to do just that.

The company, which is the founders' fourth attempt at starting up, is profitable, has 24,000 paying customers and has Twitter's mobile platform head as its advisor. This is because BrowserStack addresses a pet peeve of developers.

A code has to work across multiple browsers - Windows' Internet Explorer, Apple's Safari, and Google's Chrome, to name a few. Each browser has its nuances, and a code's behaviour varies across desktop and mobile.

BrowserStack helps developers visualise what their code looks like and how it will perform across browsers and operating systems.

"Developer tools—particularly testing tools—are a challenging business to tackle," Jeff Seibert, the director of mobile platform at Twitter. "The field lacks the sex appeal of consumer products and the high visibility of classic enterprise software but the opportunity is immense."

Siebert came on board as an advisor to the company when he saw the market they were addressing. Developer tools are not big news, but they sure are sought-after.

For instance, Bangalore-based Little Eye Labs solved another problem that haunted app developers - how much battery will the app eat up? Facebook snapped up the one-year-old company earlier this year

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