Science fiction got a few things right.
Our home appliances are becoming intelligent, drones are flying through the skies and cars are starting to drive themselves. But they can't fly - yet.
But it seems science fiction thinkers may have missed one big and possibly frightening (or annoying) prediction: that these devices would be another place for advertising
.
According to a December letter sent to the Securities and Exchange Commission, which became public on Tuesday, Google hopes to put ads "on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities."
Google said in its SEC filing that this plan to advertise in places beyond the desktop and cellphones came about partly because the company expects people to be using several different kinds of Google services and products in the near future. If that is the case, which it probably is, the company said its advertising would be able to follow customers between those experiences.
Google hopes to offer advertisers a new feature called "Enhanced Campaigns," which are advertisements that can be aimed at people across several kinds of devices or experiences, including cellphones, cars or thermostats.
Our home appliances are becoming intelligent, drones are flying through the skies and cars are starting to drive themselves. But they can't fly - yet.
But it seems science fiction thinkers may have missed one big and possibly frightening (or annoying) prediction: that these devices would be another place for advertising
.
According to a December letter sent to the Securities and Exchange Commission, which became public on Tuesday, Google hopes to put ads "on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities."
Google said in its SEC filing that this plan to advertise in places beyond the desktop and cellphones came about partly because the company expects people to be using several different kinds of Google services and products in the near future. If that is the case, which it probably is, the company said its advertising would be able to follow customers between those experiences.
Google hopes to offer advertisers a new feature called "Enhanced Campaigns," which are advertisements that can be aimed at people across several kinds of devices or experiences, including cellphones, cars or thermostats.
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