Monday, 16 December 2013

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Komli Media: The Digital Ad-tech firm that wants to take on Google and Facebook

In just under a month, Amar Goel experienced the thrills and spills of being an entrepreneur. This October, the co-founder and chairman of Komli Media, a digital advertising solutions provider, closed the latest round of funding for his sevenyear-old firm—nearly $100 million (about RS 600 crore) in total—only to discover a few weeks later that Prashant Mehta, the company's chief executive of five years, had resigned.

For a company tracking to be a $100 million entity by December 2014 and turn profitable this month, this was an unexpected and unpleasant surprise. And, for Goel, a former Microsoft employee in New York, it meant taking on extra executive responsibilities—by retaking the reins of Komli, to go with another startup he was focusing on. And pressure: to grow faster and turn profitable, to take on the likes of Google and InMobi, to justify the $100 million bet that private capital has taken on it and to make its six overseas acquisitions sweat.

Big Technology Break

Goel, along with Akshay Garg, started Komli in 2006, when digital advertising was in its infancy—a $25-50 million opportunity in India—with just the slightest hint of interest from marketers.

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